“Get New Clients Fast By Getting Your Business Featured For Free In Newspapers, Magazines, Radio and TV”
If you’d like to grow your business very quickly then this may be the most important message you’ve read this week.
My name is Kate Engler.
I’m a media veteran with over 25 years’ experience dealing with the country’s most senior journalists and editors.
Each year my clients and I control hundreds of hours of TV and radio time, hundreds of pages of national, local and specialty newspapers and magazines. All this media coverage translates to a powerful, positive difference in their businesses and their lives.
My clients are regularly featured on some of Australia’s biggest TV shows including The Project, A Current Affair, The Today Show,, Sunrise and ABC News 24.
They have been interviewed on numerous radio stations including 3AW, 2UE, 6PR, ABC Radio around the country and 4BC.
And they have been featured in the nation’s biggest circulating newspapers including The Age, The Sydney Morning Herald, The Courier Mail, The Australian, Herald Sun and Daily Telegraph as well as many local newspapers.
My Press Release Formula has generated many millions of dollars in business for my clients.
And now it’s YOUR turn to experience the type of business growth, exposure and credibility that my clients have been enjoying for years.
Growing your business and generating new leads and sales from a position of elevated credibility and authority is what publicity is all about, and it’s one of the fastest, simplest ways to have customers looking for YOU
Why risk doing nothing and have your competitors leap in and secure the media coverage that should be yours?
Now in a moment I’ll show you real life examples of people I’ve shared these publicity secrets with and tell you how much business they’ve generated with as little as …
… 1 hour of work and ZERO budget.
However, first I want to reveal one of the biggest ‘insider secrets’ that journalists have ever shared with me. . ..
Journalists and editors are HUNGRY for your stories
Surprising, isn’t it? Most people think journalists and editors are running from breaking story to breaking story.
The reality is they’ve got pages and pages of newspaper or magazine space to fill.
Or hours of radio airtime to fill.
Even hours of TV space to occupy.
Why do you think they’ve all got SMS, Twitter and email hotlines?
Why do you think A Current Affair and Today Tonight ask viewers to send in their stories?
Why do you think they regularly contact their sources (including me) to give them ideas for new articles and TV slots, or to find key experts to help them with stories they are working on?
It’s simple. They need stories and they’re desperate to get them.
You’ll become the solution to their problem.
It’s that simple. Most people think journalists and editors are flat out writing stories. The reality is they, and their editors are frantically trying to come up with new stories, new angles and especially new ‘talent’ to feature in their stories.
No wonder a handful of small business owners have embraced this as part of their overall business strategy, and are reaping the rewards.
Exactly how powerful is this?
Here is something I grabbed from the Melbourne Herald Sun’s media kit. It’s the price for a half page ad on page 15 of their weekday paper.
Did you read it correctly?
It said $35,993.96! For just ONE ad.
Now you may not be up for paying for a major mainstream daily paper like this, but even a quarter page add in a local paper can be almost $1000, and half a page almost $2000. . . and for what return?
A Study about Advertising vs Editorial –
The facts will shock you.
A recent study in the USA tested the effectiveness of ads compared to articles.
They published two versions of an ad in their newspaper. One version went in one half of the newspapers, and the other version in the other half.
One of the ads looked like a traditional ad. And the other was formatted like an article.
Advertising’s biggest question is finally answered.
Q) Which performs best – ads or articles?
The results of this ground-breaking test were revealing. And have helped savvy business owners just like you to grow their business FAST by understanding how media really works.
A) The article format got 81% more sales.
This result surprised a lot of people. But not me. It’s because people are hard-wired to trust articles but to be sceptical of ads. For a start, when you’re featured in an article you get more ‘eyeballs’.
In fact, when you have a genuine article written about you, not an ad make to look like an article – your results will be even more spectacular.
Look at people on the train or in a café reading their paper. They all read articles – and skip the ads.
It’s even worse on TV. If you’re like me you probably grab your remote control the second the ad break comes on. Imagine spending $40,000 on a TV ad campaign, knowing most viewers will switch to another channel before they even see your ad.
This is why articles always out-perform ads.
Articles always out perform conventional ads. And by a huge margin.
No matter how great your ad is, readers view ads with scepticism.
Let’s say you’ve just opened a new café in town.
And you want to let people know about it.
So you could write an ad and pay thousands to run it. Problem is, because it’s an ad people will be sceptical.
Fact is, people rarely believe what you have to say about your own business. You’re biased, and they assume you’d say it was great, even if it wasn’t true.
However, if it’s written by an unbiased, trusted third person then it’s totally different.
Imagine this instead …
A journalist from your local paper wanders in and has a bite to eat.
They’re so impressed they decide to write an article about it.
They tell their readers about your impressive background in hospitality.
They talk about the philosophy which makes your menu so exciting.
They write about the wonderful, relaxing atmosphere and why it’s the perfect place to catch up with friends.
And of course they praise the delicious food and coffee you have on offer.
And they put it in the newspaper for free!
Do this and your business will go gang-busters.
There’s no way your ad could beat this kind of publicity. It would take you weeks of expensive advertising to come close to getting the same numbers this article would produce.
And that’s the power of free media exposure.. . . but you don’t have to wait in the ‘hope’ that a journalist will find you. Now you’ll have the power to go directly to them anytime you want.
And remember, journalists are desperate for stories. So done right, you can get in front of the right journalists with a compelling story and get the exposure your business deserves.
I’ll explain how in a second. First I want to dismiss a common concern by telling you this.
I guarantee there is something newsworthy
about your business.
The magic about my Press Release Formula is I show you how to find several things about your business which are sure to get the media’s attention. I even have a list of angles you can take, and there are always several which will work in your business.
For example, do you think there could be anything less interesting than sheds?
Let me tell you about Krisztian and Maria…
Krisztian and his wife Maria run a shed business. They wanted more leads so they attended one of my events where I gave them my Press Release Formula.
They spent one hour writing their media release based on the formula.
They sent it to 9 media outlets and the next day
They had two media interviews
lined up for their shed business
Then there’s Chantelle Mader who spent 30 minutes using my Press Release Formula to prepare her press release. The coverage generated $30,000 in direct sales as a result and it didn’t cost Chantelle one cent.
And then there’s Margaret Fogarty from DM Realty in Townsville who was swamped with 130 new leads in 3 days after following my Press Release Formula. And it cost her nothing to get this exposure.
There’s also Louise D’Allura from Chermside West who wrote one press release based on my formula and got a 3/4 page feature in her local paper, plus coverage in another 2 local papers, a letter in the Sunday paper and a radio interview. Again, zero cost.
And Anthea Cahill (aka The Chai Girl) from Canberra who followed my Press Release Formula almost to the word. As a result Anthea got full page magazine coverage, a feature story in the Canberra Times and a radio interview! Her total spend? Not a cent.
And here’s the best part.
Krizstian, Margaret, Louise and Anthea had no media background before doing this.
They all achieved incredibly valuable free publicity simply, easily and quickly.
They were NOT trained advertising professionals, they had no background in the media and didn’t have any ‘special contacts’ .
They simply followed my Press Release Formula and got tens of thousands of dollars worth of free media exposure and were flooded with sales and enquiries.
They’re not alone either.
My clients are regularly featured in local newspapers, magazines, radio shows and TV shows including A Current Affair and Today Tonight.
This exposure will be priceless for you.
Now, I have exciting news for you.
I invite you to join me as I share my press release formula at a special one day training event.
The event is called the Free Media Fortune Workshop.
By the end of the day you’ll have your
first press release written and ready to send.
Not only that, you’ll also know exactly what to do when the journalists call.
The day is broken into 3 important sessions.
Session 1. How to craft your press releases using my Press Release Formula.
I’ll give you, line by line the anatomy of a winning press release.
And this is important because there are a lot of people without my background pretending to be media experts. They’re showing business owners like you how to write press releases and frankly, their advice ranges from dubious to downright wrong.
Fact is, I call many of the senior editors and producers of Australia’s leading newspapers and TV shows my friend. We frequently catch up and talk about the media environment. So when I tell you how to write a press release it’s not my opinion. It’s backed up by the most senior media players in the country. And it works.
Session 2. How and when to send your press release.
Now you’ve got your press release you need to know who to send it to, when and how to get it in front of them.
If you get this wrong your press release will most likely never be seen by the people who need to see it. And it’s why I make sure you know the process inside out before the end of the day.
Session 3. What to do when a journalist calls.
Did you know you can turn journalists into putty in your hands? It’s actually quite simple IF you know how. Using what I teach you here you’ll have them repeating almost word for word what you want them to say. And asking you the very questions you want to be asked.
This information puts you in the driver’s seat.
Here’s a summary of exactly what you’ll learn:
- The simple, three step formula for getting maximum success from free media.
- Exactly what to include in your one-page media release. Be prepared to brainstorm at the workshop and write your first media release as we go along! And you’ll go home ready to send your press release to the media, knowing exactly who to send it to.
- What part of the medial release is most important, and the two-word phrase which maximises your chance for success
- The one true role of the media release – and it’s not to write the story! Get this wrong and your media release is destined for the rubbish bin
- Brainstorm and get live feedback on dozens of newsworthy angles that you can instantly use for skyrocketing your free media exposure and success
- The common rookie mistakes (from 25 years of experience) that you can avoid to fast-track your success. Trying to do this yourself can be full of pitfalls, and you’ll know exactly what to do, and what NOT to do.
- Know EXACTLY what to say when the media contacts you … don’t just send out media releases, be ready for when they call.
- the entire workshop is done in a day. No need for days or months or years of study. Start making the most of free media coverage immediately.
- The EASIEST and BEST media to target for the greatest initial success. Sometimes it seems the media can be a little ruthless and overwhelming when you’re first getting started, and at my workshop you’ll discover exactly where to start to take the “easy path” to success
What is your investment for this day?
I put this training event together so you would walk away with your first press release written. And to show you exactly how to get in front of the right journalists and how to handle them.
Most PR firms would charge you in excess of $3,000 to do this for you.
However if you’re like most small business owners this figure is probably out of your reach. And it’s impractical anyway, when you’d have to pay them this figure every time you want another release written.
So I’ve created a better way, and if you’re up for it, it’s a way that will make a powerful, positive difference in your business growth.
You’ll discover that endless possibilities in the media to emerge for you and the business growth that results will allow you to Step Up, Stand Out and make YOUR Difference.
When you join us for this power-packed workshop , I’ll guide you through the entire process of your very OWN media release, and reveal exactly how it’s done.
I provide the formula … you do the writing.
I’ll give every ounce of my energy and my 25 years of experience working with Australia’s biggest household names including World Vision, Dilmah Tea, Australand, Starlight Children’s Foundation, Sanwa Vines, Bedshed and Homeloans Ltd just to name a few.
And you’ll walk out with a press release, based on a proven formula you can send to the media the very next day.
Which means instead of paying $3,000 your investment will be …
… only $97.
I thought so.
Because not only that, I’ll also give you a comprehensive PLAYBOOK that walks you through the entire process of creating your press release, sending it and handling the journalists when they call. There’s even a section in there that unlocks all the stories and gems hidden in your business and indeed in your own experience, that will have you identifying and maximising opportunities you never knew existed.
And if you want to share this powerful information with a colleague or business partner, they can attend for only another $47.
This workshop costs LESS than a small ad in a local paper. Or a few clicks on Google PPC. Yet it can generate tens of thousands of dollars in new business without you spending a cent on advertising.
Special VIP Option
People often ask me if there’s a way to squeeze more out of their training days. Many don’t have much time to spare for training like this so when they attend, they want to get as much as possible.
So I’ve put together a special VIP option.
It’s not for everyone, and you’ll get the same education during the day, however as a VIP you’ll also receive …
- Lunch with me where you and other VIP members can ask me any questions you like about generating free publicity
- And a special 20 minute bonus session where I reveal the inside information Australia’s top journalists shared with me on how to contact them.
- I was recently joined by 7 senior journalists and editors from Fairfax, NewsCorp, A Current Affair and the Today Show, Southern Cross Radio. These elite journalists shared with me the best ways to get their attention.
- From who to address your press releases to, the time of day to send them and even the best time to call them to follow up. We will be covering this broadly in the main event, but this is highly detailed information for those VIP guests only.
- VIP seats at the front of the event so when the sharing and interactive component of the event kicks in, you will be in the prime position to have me work one-on-one with you on your release during the event
Your investment for VIP is only a few dollars more than normal seats.
For one person it’s $147 – only $50 more.
And for two people it’s $247 – only $80 more.
And remember, no matter which ticket option you choose, you’ll still walk away with your first press release written by the end of the day. This is simply an option for those looking for more.
Let me quickly summarise your options
- 1 general admission ticket – $97
- 2 general admission tickets – you and your colleague or partner – $167
- 1 VIP ticket – $147
- 2 VIP tickets for you and a colleague or partner – $247
I guarantee you’ll have your first press release written by the end of the day …
or I will fully refund you investment.
This is how confident I am in my formula. It’s simple once you know it, and it works. It’s also why I offer a complete money back guarantee.
There are too many people who do NOT hold themselves accountable for their promises. I’m not one of them. Which is why I guarantee you’ll have your first press release written, ready to take home and tidy up and send the next day.
And you’ll know who to send it to and what to do when the journalists come calling.
And in the unlikely event you don’t please see me or my staff at the end of the day and we’ll give you a prompt and courteous refund.
Right now you have two choices.
First, you can continue what you’re doing, running expensive paid advertising and trying to make it work. And sure, even if it’s working – why not save yourself thousands of dollars by generating a lot of clients for free.
If you’re like most business owners you’re probably sick of seeing money pouring out of your bank account on advertising, wondering if there’s a better way.
Or second you can spend one day with me and discover how to generate tens of thousands of dollars worth of FREE publicity. And even more importantly …
… generate tens of thousands of dollars worth of new business.
If you’re spending money on advertising, and you’d like to exploit the media to get better exposure for free then reserve your seat while they are still available.
I can’t wait to unlock the keys to free media exposure for you.
One of the things people love about my events is the quality of the attendees. I always attract a room full of motivated entrepreneurs looking for new ways to grow.
The conversations you have before and after the event and during breaks will spark new ideas, and you could create new business opportunities and find new joint venture partners while you’re here.
Best of all, because you and your fellow attendees are going to discover how to generate massive new growth opportunities you’ll suddenly be surrounded by likeminded people looking for new partners to grow with.
So bring your business cards and prepare to have fun networking with like-minded people, and see what deals you can do while you’re here.
As a special bonus, when you attend I will give you an audio recording of the entire training day. Recorded right there in the room on the day, you’ll be able to listen to each session again any time you want to pick up any extra tips and insights. Imagine listening to the session on handling journalists an hour before your scheduled interview. This is powerful and it’s my gift to you for attending.
Where will you be 30 days from the event if you choose NOT to attend. No doubt still paying a fortune to generate new business, trying to make it profitable.
Probably regretting your decision not to attend. You won’t be seeing your business in the paper, on TV or being on the radio that’s for sure.
It doesn’t have to be this way. Reserve your place now.